News & Insights
Case Study: A 4-Room Active Games Venue Order from Kazakhstan (2025)
How a Kazakhstan operator ordered three sets of a four-room active games venue - floor grid, devil's eye, laser maze, precision throw - with a bracelet system and local languages.
QUICK ANSWER: An operator from Kazakhstan ordered three complete sets of a four-room active games venue from our factory: FUN LEAP floor grid, RUN&HIDE devil's eye, LASER MATRIX and PRECISION THROW, plus a 300-bracelet self-service management system and Russian plus Kazakh language customization. The package invoiced at US$71,250, discounted to US$70,000 with a 30% deposit, and closed in March 2025. This case study breaks down the rooms, the prices and the five things that moved the deal from first quote to signed contract.
Case studies about active games venues usually stop at the render. This one goes further: below is the full room list with per-room prices, the bracelet system that runs the venue, the language customization that made it work in Kazakhstan, and the negotiation path from first quote to contract - including the moment the deal almost stalled and the proposal that unstuck it.
The Customer and the Plan
The buyer is an operator from Kazakhstan planning active games venues - the room-scale format our activation games guide covers. His plan: four game rooms in one venue, each room a different game, all running on one management system. When the first quote went out, he was already thinking in multiples - which is why the final invoice covers three complete sets of the four-room configuration: the first venue plus the expansion sites he planned alongside it.
The Four Game Rooms (with Room Prices)
Room 1: FUN LEAP - the LED floor grid (30 sq.m)
The core attraction: 320 LED floor tiles (30 x 30 x 7.5 cm, RGB, 500 kg load-bearing, IP54) driven by a controller that manages up to 720 grids, with a 43-inch touch screen running 40 games. Players jump, step and race across the lit grids - 6 to 10 players at once, 15-minute game time. The tiles carry a two-year warranty. US$6,000 per room set - US$18,000 for three, plus the optional numbered buttons with screens and speakers (US$1,155 per room set).
Room 2: RUN&HIDE - the devil's eye hide game (30 sq.m)
Players hide from the gaze of the devil's eyes in a dark room while completing tasks on the lit walls - hide-and-seek with a scoreboard. Four devil's-eye units, infrared camera detectors and 28 wall-screen groups across the room. 2 to 6 players, 20-minute game time. US$4,800 per room set - US$14,400 for three.
Room 3: LASER MATRIX - the laser maze (3 x 6 m)
Eighty laser modules weave the classic spy-movie corridor; the controller manages up to 400 lasers. Players dodge from entrance to exit - 2 to 6 players, 15 minutes. US$4,200 per room set - US$12,600 for three.
Room 4: PRECISION THROW - the team throwing game (5 x 4.5 m)
Thirty-three hexagonal throwing lights and a wall of color-matching targets; modes include memory recovery and color PK for 2 to 4 players working as a team. US$3,200 per room set - US$9,600 for three.
The System That Runs the Venue
Four rooms with one queue would still be four separate operations - so the package included a bracelet self-service management system (US$10,320): guests pay, receive a silicone bracelet, and the bracelet clocks them into each room within their time budget. The package covered 300 bracelets, the card-reading hardware and the entry system.
Language Customization: Russian and Kazakh
The rooms speak English by default; this venue needed Russian and Kazakh - every game, every prompt, every screen. The language customization across all four games was quoted at US$2,700, and it became the deal's sticking point - see the negotiation section below. The package also included a copyright license granting the operator perpetual rights to run the games in Kazakhstan - part of the document package that came with the language customization.
The Negotiation: Five Things That Moved the Deal
Quotes came with the work explained. Every revision of the quote arrived with what had been checked and configured for his market spelled out - not a price list dropped into chat.
The follow-up followed the plan change. When the customer announced he had modified his venue plan, that day's follow-up became the priority - his project was moving, and the supplier that moved with him stayed in the conversation.
Professional documents were ready on request. Certificates, a bilingual specification book for the venue's paperwork, and a copyright license for the Kazakhstan rights - the sales contract itself went on the customer's own template. The documents an operator needs to open with confidence, produced without pushing them back as the customer's problem.
The language fee had a scaling answer. The deal stalled on the US$2,700 Russian and Kazakh customization. The proposal that unstuck it: pay half now, and the other half is deducted against future venue orders - the fee split matched his expansion plan.
Competitor talk was answered on product merits. When the customer raised rival suppliers, the comparison stayed on what the rooms ship with - game counts, tile load ratings, the management system - rather than price talk.
The Deal Structure
The invoice, line by line: FUN LEAP, three room sets with the optional numbered buttons and speakers - US$21,465. RUN&HIDE, three sets - US$14,400. LASER MATRIX, three sets - US$12,600. PRECISION THROW, three sets including US$165 of optional speakers - US$9,765. The bracelet management system - US$10,320. Russian and Kazakh language customization across all four games - US$2,700.
Invoice total: US$71,250. Package price after discount: US$70,000, with a 30% deposit of US$21,000 to start production. Twelve 32-inch LCD displays - showing remaining time and scores per play area - came with the package as part of the deal.
What This Means for Your Venue Plan
Four rooms of roughly 18-30 sq.m each - about 100 sq.m of play space across the venue - cover the four core mechanics of an active games venue: jump, hide, dodge and throw. The room prices above anchor the hardware budget; the management system and language customization are the two line items operators most often forget to plan for. For the format itself, start with our activation games guide, or see the LED interactive floor system that anchors these rooms.
Talk to Us
Planning an active games venue - first location or a chain? Send your country, venue size and the rooms you are considering, and we will return a room list with per-room pricing in your languages. Request a quote.